New Mexico coffee fave sees boost from pumpkin spice season

ALBUQUERQUE, N.M. — Pumpkin spice is in the air and people have money to share with their favorite coffee place to ring in the season.

Pumpkin spice season is kicking off as a prelude to autumn, with flavored candles, candy, donuts and, of course, lattes that sell en masse. According to Newsweek, Starbucks sells more than 20 million pumpkin spice lattes each season.

Researchers at Johns Hopkins University found the powerful autumn scent triggers familiar and cozy memories, such as Thanksgiving with the family, the leaves changing and going back to school – all events that happen in the fall, the only time when pumpkin spice is available.

Back in August, New Mexico Piñon Coffee cashed in on the PSL craze early, as they released their fall items, consisting of food, drinks and other items – and it’s kept them busy.

“Fall is one of our biggest seasons besides Christmas,” said Christina, the director of operations at New Mexico Piñon Coffee.”Everything pumpkin is very popular this time of year. Our pumpkin spice latte and caramel apple Chai are our two most popular drinks.”

Pumpkin spice may be popular but many people are divided on whether or not they actually like it. We did a (un)scientific social media poll and found it was close. In the end, 62% of people said they like it and 38% don’t.